A decluttering service that helps organizations and leaders strategically asses and remove work-place stuff in order to build from a place of purpose.

Uncovering the Heart of Your Brand

Today, brands of all sizes are weighed down by complexity. Innovation, creativity, and belonging—the lifeblood of any thriving organization—are buried under layers of clutter. Yet it’s this very heartbeat that allows brands to create what people truly want and need.

I’ve seen it time and again: talented people held back in disorganized workplaces. Instead of addressing the root cause, we push forward—until a breaking point forces change. Rebuilding from that place is the hardest work of all.

Over the past 15 years, I’ve helped brands like Play-Doh, Transformers, and Furby uncover what’s buried beneath the mess. Whether you call it brand purpose, brand identity, or positioning, the name doesn’t matter. What matters is clearing the clutter to access your brand’s essence and co-creating a way of working that transforms how your brand operates.

I know this because I’ve been there. My own career hit a breaking point when I was drowning in "stuff"—both literal and figurative. Stepping back taught me that real, sustainable growth begins with removing the excess and reconnecting with what truly matters. It’s always been the key to the most successful brand transformations, yet it’s the step we so often skip.

If we don’t create the space for people within brands to build meaning, we’re just adding more "stuff" to the world—contributing to the noise that ultimately harms the lives of our consumers. Together, let’s uncover the heart of your brand and create the breathing room your people need to thrive.

Brand Purpose Consulting

  • Brand 'Stuff' Audit

    This is the most important part of the brand positioning process and the first step. It’s often overlooked, so I decided to call it out as part of my core offering. I’ll uncover and shine light onto the emotional, cultural, and operational stuff that’s keeping your team and brand strategies disconnected. I present findings via working sessions and craft a plan to pave way to the deeper strategic brand purpose work.

  • Brand Purpose Process

    Once your brand can see the stuff, we can start the process of letting it go and instead, focusing on creating, editing and/or aligning teams and strategies to your brand purpose. By exploring the intersection of brand truth, consumer need, and societal impact, we’ll rediscover what your brand can stand for in today’s world and foster a collaborative environment, in partnership with cross-functional teams around a clear brand purpose.

  • Team Experiences

    In today's workplace, cluttered calendars and fire drills run our day, leaving no space for the space needed to ideate, create, and simply connect. We know the facts: the space between is where ideas are born and insights are realized. Yet we don’t make space for it. It’s time to realize this now needed.

    We create intentional moments and experiences for both structured collaboration and organic connection. When we give employees the gift of real, uncluttered space, they naturally return to what they do best: creating, connecting, and bringing their full selves to work.

  • Space Resets

    As return-to-office mandates continue, employees often step into uninspired, cluttered spaces. But what if your workplace could be different? What if it could be a space that actually draws people in, sparks creativity, and makes collaboration natural?

    Starting with individual workspace decluttering education and execution sessions and extending to full office transformations, we help restore the peace, unearthing workplaces that actively inspire your team's best work.

These offerings pave way for workplaces to feel alive again with purpose. That means teams actually feel energized and open to create together. This enables brands to shift from creating noise to delivering meaning—clearing the clutter for the people it serves and the world it touches. Let’s work together to create a workplace that inspires, from the inside out.