Strategic decluttering for organizations to remove the stuff that stands
between your team and your purpose.

Meaningful change starts
with creating space.

Many organizations today are weighed down by complexity—layers of processes, misaligned priorities, and what we politely call 'red tape.' This organizational clutter buries the very things that make brands thrive: innovation, creativity, and genuine human connection.

In my 15+ years working with global brands, I've consistently seen talented teams held back by cluttered workdays and lack of clear purpose to guide decisions and inspire collaboration. While many push through until crisis forces change, there's a better way forward.

Driving deep brand purpose work for brands including Play-Doh, Transformers, and Furby, I've seen firsthard that meaningful strategy starts with clearing away the clutter. This decluttering process—though messy and rarely highlighted in polished presentations—has always been the critical foundation for breakthrough strategic thinking.

Strategic Brand Consulting

  • Brand 'Stuff' Audit

    This is the most important part of the brand positioning process and the first step. It’s often overlooked, so I decided to call it out as part of my core offering. I’ll uncover and shine light onto the emotional, cultural, and operational stuff that’s keeping your team and brand strategies disconnected. I present findings via working sessions and craft a plan to pave way to the deeper strategic brand purpose work.

  • Brand Purpose Process

    Once your brand can see the stuff, we can start the process of letting it go and instead, focusing on creating, editing and/or aligning teams and strategies to your brand purpose. By exploring the intersection of brand truth, consumer need, and societal impact, we’ll rediscover what your brand can stand for in today’s world and foster a collaborative environment, in partnership with cross-functional teams around a clear brand purpose.

  • Team Experiences

    In today's workplace, cluttered calendars and fire drills run our day, leaving no space for the space needed to ideate, create, and simply connect. We know the facts: the space between is where ideas are born and insights are realized. Yet we don’t make space for it. It’s time to realize this now needed.

    We create intentional moments and experiences for both structured collaboration and organic connection. When we give employees the gift of real, uncluttered space, they naturally return to what they do best: creating, connecting, and bringing their full selves to work.

  • Space Resets

    As return-to-office mandates continue, employees often step into uninspired, cluttered spaces. But what if your workplace could be different? What if it could be a space that actually draws people in, sparks creativity, and makes collaboration natural?

    Starting with individual workspace decluttering education and execution sessions and extending to full office transformations, we help restore the peace, unearthing workplaces that actively inspire your team's best work.

These offerings pave way for workplaces to feel alive again with purpose. That means teams actually feel energized and open to create together. This enables brands to shift from creating noise to delivering meaning—clearing the clutter for the people it serves and the world it touches. Let’s work together to create a workplace that inspires, from the inside out.