Over the past 15 years, I've built a career helping Fortune 500 brands define and live their purpose. Starting as a People Strategist studying Millennials and Gen Z, I learned to look beyond data to see real human needs. This understanding deepened when I repositioned a denim brand and represented it on QVC, connecting directly with Gen Xers and Baby Boomers who shared the same yearning for meaning, albeit often expressed more quietly. Later, at a global toy company, I shifted focus to Gen Alpha and Millennial parents—all while becoming a parent myself.

Each generation confirmed what I was discovering: the desire for connection and purpose is universal.

While building brand strategies by day, I pursued a parallel path of deeper human connection. I became a certified yoga teacher, completed a year-long intensive mindfulness practice program at UCLA, earned certifications in corporate mindfulness and life coaching for teenage girls, and spent over a year volunteering weekly in hospice care—sitting with people in their final moments, witnessing how life distills to its purest essence. Over these 15 years, I immersed myself in diverse wisdom about letting go, finding truth in unexpected places: Ram Dass, Eckhart Tolle, Gandhi, Michael Singer, Buddha, Steve Jobs, John Lennon, even Moana and Elsa. I explored minimalism, Wabi Sabi, and found unexpected spiritual practice in home organization, which became a deep passion—bringing decluttering and mindfulness together in a personal practice I called 'stuff therapy'. Then came parenthood, the ultimate teacher of all—and the beginning of an endless parade of stuff through our doors.

These seemingly separate worlds began weaving together in surprising ways. The principles of presence and letting go became my secret tools in brand strategy—helping me lead transformative work like elevating the Play-Doh brand from selling stuff to championing imagination in the world. These same principles became my compass in parenting, where I discovered our kids don't need more toys—they need us present and out of our melodrama.

The work became a mirror, reflecting universal truths: embrace imperfection, create space to explore, make something from nothing, then return to nothing—completely accepting of it all.

These weren't just brand principles—they were life's most important truths, ones I'd learned sitting with hospice patients, practicing mindfulness, exploring Wabi Sabi, decluttering spaces and leading major brand strategy work. In strategy sessions, I noticed our best insights emerged not from endless analysis but from moments of clarity and presence—from the space between. The job of a strategist, like a mindfulness practitioner, yogi and home organizer, is to consciously and compassionately let everything go and let what matters, emerge. But trying to do this deep internal work in environments focused on the external became increasingly challenging.

The realization hit hard: clutter—whether in minds, homes, or organizations—blocks purposeful action.

This led to my boldest move: letting go of my job without a backup plan. Through months and months of radical reduction—mental, emotional, and physical—I discovered the 'how' behind what had driven my whole career and life passions, that desire for connection and purpose.

The truth is, connection and purpose naturally arise when we clear the path.

Each release, from old resentments to unused toys, created more space for what truly matters. The same principles that transformed global brands could transform personal spaces; the same clarity that emerges in Minimalism can emerge in corporate strategy.

I began to see how all my experience—from understanding diverse generational needs to practicing mindfulness, from building brand purpose to organizing homes—was pointing to one truth: we must clear the path to purpose. The process of letting go, whether of physical clutter, mental noise, or organizational complexity, creates space for authentic connection and meaningful action.

Now, I’ve built a new path that only emerged by releasing everything else in its way: helping people and organizations release what blocks them from living their purpose. Drawing on my unique combination of corporate strategy, spiritual practice, and hands-on decluttering experience, I guide clients through the transformative process of letting go. Because when we release what's unnecessary—in our homes, minds, and workplaces—what remains is simple: the ability to live and work with intention, fully aligned with who we truly are.